Frequently asked questions

If you need an ad spot and you don't want to spend six weeks and an agency retainer getting one, yes. This works best for product launches, campaign pieces, and social spots where the idea matters more than the crew.

Better said now than on a call. Not me if you need live action, talent on camera, or anything shot on location. Not me if the spot has to be decided by committee — the schedule runs on one person giving clear notes. And not me if you want three directions to choose between; that's not how I work.

Ideally. Logo, fonts, colors, and product footage if there's a product. I make ads for brands that exist. If your assets are thin I'll tell you at the brief instead of guessing.

Yes. Some of the best briefs come pre-solved — a board, a script, a clear ask. Same tiers, same terms.

A finished spot. One concept direction, developed properly, then produced end to end — boards, style frames, every shot, sound, final files ready to run. Not a deck of options.

Three directions means three half-built ideas, and one of them was always the favorite. I'd rather spend that time making the right one good. If you come in with an idea, we refine it. If you don't, I'll invent one. Same price either way.

Yes, as an add-on. But if you're buying three so a room can vote, the room is the problem and I'd say so before taking the money.

By how much is in the ad — how many different places, moments and camera setups it moves through. Length isn't what the work costs; the same ad costs the same whether it runs 28 seconds or 34. I'll tell you what fits before we start, and flag it before we go over, not after. Extra setups are $400 each.

One continuous camera setup. A cut is a new shot. Additional shots are $400 each, and I'll tell you before we go over, not after.

Counted from approved concept, not from the first call. One Ad is 1–2 weeks (7–10 business days). Campaign is 3–4 weeks for all three — faster per ad than doing them one at a time. Custom depends on the piece; we'll set a date on the call. The direction phase before that depends on how fast notes come back.

Sometimes, for a fee. Ask rather than assume. I'd rather turn it down than take it and miss.

Product spots, brand films, launch pieces, social cut-downs. Live-action-style, animated, 3D, or a mix. The work grid is the honest answer — if nothing there resembles what you want, we're probably a bad match.

The pipeline is AI-assisted, and that's why this takes two weeks instead of six. But most of what makes a spot work isn't generated — product accuracy, logo animation, type, compositing, grade. That's Cinema 4D, Blender, and After Effects, and it's nine years of doing it before AI was part of the work. AI is the reason it's fast. It isn't the reason it's good.

Cinema 4D, Blender, After Effects, and a set of AI generation tools that change fast enough that naming them dates this page. The craft is the same either way.

Usually. Bring references at the brief and I'll tell you honestly whether it's reachable in the tier you're buying.

No crew, no location shoots, no actors on set — it's all built and directed in the pipeline. No long-form editing. No brand strategy, naming, or logo design. I animate an identity that exists; I'm not the one inventing it.

That's the part I don't leave to generation. Products get built or comped so the shape, the label, and the logo are accurate. A spot that gets the product wrong isn't an ad, it's a mistake with a soundtrack.

A short call on the brand, the product, and what the spot has to do. You leave knowing duration, shot count, and delivery date.

I do. Every shot, directed and finished by me — Mauricio Talero. No account manager, no junior, no outsourced overflow.

Brand assets, product footage if there is any, approved copy or script if there's text on screen, and one person who can approve. Committee approval breaks a schedule faster than anything else.

Async, in one shared workspace — brief, boards, reviews, delivery in one place. I reply within a business day. I don't run a live chat desk; the focus is what keeps the schedule honest.

Business days, US Eastern. Weekends and holidays don't count toward turnaround.

One round on One Ad and Campaign — per ad on Campaign. A round is one consolidated set of notes on the whole piece, not a rolling conversation.

A revision refines what you approved — timing, pacing, color, copy, a shot that isn't landing. A new direction is a different idea, a rebuilt concept, or a brief that changed after production started. That's quoted separately, and I'll tell you which one it is before doing it, not after.

Whatever your platforms need — the master plus aspect ratios and cut-downs for where it's running. Tell me the placements at the brief and they're built in rather than bolted on.

Included. I'll handle sound design and music unless you'd rather supply your own. Licensed tracks are cleared for your use and the license is named at delivery, so you know exactly what you have before it runs.

No — project files and raw footage stay with me. You get the finished spot in every format you need, plus clean versions without type or logo if you want them. If you need a change later, that's what I'm for.

You get full, unrestricted use of the finished spot — worldwide, every medium, forever. No usage fees, no renewals, no agency metering you by term and territory. I keep the right to show the work in my portfolio; if it's under embargo, tell me and I'll hold it.

50% to start, 50% when you approve the direction and production begins. Final files release on the second payment.

Additional shots at $400 each, extra concept directions, extra revision rounds. All named before work starts. There are no surprise line items at the end.

Once work starts it isn't refundable — the direction phase is where most of the thinking happens, and it happens immediately. If something's wrong, tell me early. I'd rather fix it than have you feel stuck.

That's what the direction gate is for. You see boards and style frames before a single shot is produced, and nothing goes into production until you approve. If we're still not aligned after the first round, we can stop there cleanly.

An agency costs several times this and adds layers between you and the work. Here you talk directly to whoever's making it.